Checklist: 10 things to confirm before running AI-generated athlete content
A quick pre-launch checklist for brands and agencies using athletes in AI campaigns.
Use this before any AI-generated athlete asset goes live.
The checklist
- A signed licence that explicitly covers AI and digital replicas.
- Confirmed scope: media, territory, term and languages.
- Competitor and category conflicts cleared against existing sponsors.
- Club, league and kit rights cleared where they appear.
- Generation used only approved reference material and scripts.
- The athlete or their representative approved the final asset.
- A visible AI-generated label is applied.
- Machine-readable marking is applied where required.
- The approval and generation record is stored.
- An end date and model deletion process are agreed.
Frequently asked questions
What happens if we skip approval?
You risk claims, takedowns and damage to the athlete relationship. Approval is the cheapest insurance you can buy.