Every sport splits rights differently between athletes, clubs, leagues and sponsors. Start with yours.
How Valaritas helps footballers, clubs, agencies and leagues license player likeness for AI, with player approval and clear image-rights handling.
How basketball players, agencies and teams can license player likeness for AI-generated content with approval on every use.
How motorsport drivers, teams and management companies can license driver likeness for AI while protecting team and sponsor rights.
How tennis players and their management can license likeness for AI-generated content around a global, year-round calendar.
How American football players and agencies can license likeness for AI with approval and group-licensing considerations.
How college athletes can use AI likeness licensing as part of their NIL strategy, with approval, scope limits and payment controls.
How fighters and promotions can license athlete likeness for AI content, while fighting deepfake scams.