Guides, comparisons and legal explainers for athletes, agencies, clubs and brands.
From highlights and tracking to performance and likeness rights, here are the AI companies shaping sport, grouped by the problem each one solves.
AI likeness licensing lets brands, apps and clubs use an athlete's face and voice in AI-generated content, legally, with the athlete's approval and payment. Here is how it works.
Vermillio's TraceID finds unauthorised AI uses of a person's likeness. Valaritas is built to create licensed ones for sport. Here is how they compare and when you need each.
Loti detects and takes down deepfakes. Valaritas lets brands license athletes' likeness for AI with consent. A comparison for athletes, agents and brands.
Deepfake detection removes unauthorised content. Licensing creates authorised, paid uses. Here is how the two fit together for athletes and their agents.
A step-by-step guide for brands and agencies that want to use real athletes in AI-generated campaigns without legal risk.
College athletes can earn from name, image and likeness. AI adds new deal types and new risks. Here is what to look for.
A plain-English overview of right-of-publicity, false endorsement, the ELVIS Act and the proposed NO FAKES Act, and what they mean for athletes and brands.
The UK has no standalone image right. Athletes rely on passing off, trade marks, data protection and contracts. Here is how that applies to AI.
The EU AI Act requires AI-generated content that depicts real people to be disclosed. Here is what clubs, leagues and brands should know.
AI creates a new revenue line for sports agencies. Here is how to price it, protect clients and run it without adding headcount.
How football clubs can work with sponsors on AI-generated player content while respecting player image rights and league rules.
Player associations have licensed group rights for games and trading cards for decades. AI is the next frontier. Here is how group licensing can work for AI likeness.
A guide to pricing models, revenue splits and payment flows for athletes licensing their face and voice for AI.
A quick pre-launch checklist for brands and agencies using athletes in AI campaigns.
From fake endorsements to betting scams, deepfakes are a growing problem in sport. Here are the main risks and what can be done.
Voice models let athletes send personalised messages at scale. Here is how to do it with consent and control.
A digital twin is an AI model of an athlete's face, body or voice. Here is how they are made, used and controlled.
Athletes, agents and clubs can claim a Superstar.io profile to control how their likeness is used in AI and get paid for approved uses.