AI likeness platforms: a 2026 buyer's guide
Detection, voice marketplaces and licensing: what each type of AI likeness platform does, and the questions to ask before you pick one.
"AI likeness platform" now covers very different products. Some find fakes. Some sell voices. Some license real people for commercial AI. If you are a brand, agency or rights holder, the first job is knowing which one you need.
The four types
- Detection and takedown: Vermillio (TraceID) and Loti scan the web for unauthorised uses of a person's face and voice and help remove them.
- Voice marketplaces: Narrativ runs a marketplace where voice actors license their voices, and has an agreement with the SAG-AFTRA union.
- Licensed content catalogues: platforms such as Created by Humans license creators' work to AI companies for training.
- Likeness licensing for commercial use: platforms that let a brand or app put a real person's face and voice into AI-generated content with their approval. Valaritas Sports is built for this, specifically for athletes, clubs, agencies and federations.
Questions to ask any platform
- Consent: who approves each use, and can they say no to a single output?
- Rights check: does the platform check club, league, union and sponsor conflicts before a brief is accepted?
- Inputs: does generation run only on approved reference material, or on whatever is online?
- Labelling: is every output marked as AI-generated, visibly and in machine-readable form?
- Audit: can you see who approved what, when, and on which terms?
- Payment: who is paid, how fast, and in what order?
- Exit: are models deleted when a deal ends?
Why sport needs its own platform
An actor's likeness is mostly theirs. An athlete's sits in a web of club image-rights agreements, league marks, union group licences and sponsor exclusivity. A platform built for sport has to check those rights before anything is generated.
Frequently asked questions
What is the best AI likeness platform?
It depends on the job. For removing fakes, look at detection services such as Vermillio or Loti. For voice talent, look at voice marketplaces. For licensing athletes for commercial AI content, look for a sport-specific licensing platform such as Valaritas Sports.
What should an AI likeness platform cost?
Detection is usually paid for by the talent side. Licensing is usually paid for by the brand, with the platform taking a fee from each licence.