AI voice cloning and athletes: consent, contracts and controls
Voice models let athletes send personalised messages at scale. Here is how to do it with consent and control.
A voice model trained on an athlete's real recordings can read new scripts in their voice. Used well, it scales fan engagement. Used badly, it puts words in their mouth.
Controls that matter
- The athlete approves the training recordings.
- Scripts are approved before generation, not after.
- Blocked topics such as politics, gambling or competitors are enforced automatically.
- Every clip is labelled as AI-generated.
- The model is deleted at the end of the term.
The law
Tennessee's ELVIS Act specifically protects voice against unauthorised AI cloning, and other states protect voice through publicity laws.
Frequently asked questions
Can someone clone my voice without permission?
Technically yes. Legally, using it commercially without consent can breach publicity and consumer protection laws in many places.