Group licensing and player unions in the AI era
Player associations have licensed group rights for games and trading cards for decades. AI is the next frontier. Here is how group licensing can work for AI likeness.
Player unions and associations have long run group licensing: a video game or trading-card company licenses many players at once, and the revenue is shared. AI makes that model more important.
Why group licensing fits AI
- Fantasy, games and fan apps often need whole squads or leagues, not one star.
- Collective deals give individual players leverage they would not have alone.
- A single framework sets consistent rules on labelling, approvals and revenue.
What a framework should include
- Opt-in or opt-out rules for individual players.
- Category restrictions such as gambling, alcohol and political content.
- Per-use reporting and transparent revenue distribution.
- Model deletion when a player leaves or a deal ends.
How Valaritas supports it
Valaritas supports group licensing alongside individual licences, with per-player approval controls and auditable reporting.
Frequently asked questions
What is group licensing in sport?
A licence covering a group of players, such as a full league or squad, usually negotiated by a players' association, with revenue shared among participants.