How athletes get paid for AI likeness
A guide to pricing models, revenue splits and payment flows for athletes licensing their face and voice for AI.
AI likeness is a new revenue line, and the payment models are still settling. Here is what athletes should understand.
Common pricing models
- Flat fee per campaign: simple, good for one-off projects.
- Per use or per output: good for personalised messages and always-on content.
- Revenue share: good for apps, games and products sold to fans.
- Minimum guarantee plus share: a floor payment with upside.
Who takes a cut
Depending on the deal, an agency, club, union or platform may share in the fee. Make sure every party's share is in writing.
Paid first
On Valaritas, the athlete takes the majority of every licence fee and is paid first, with every use logged so earnings can be checked against outputs.
Frequently asked questions
How much can an athlete earn from AI likeness?
It depends on profile, use and reach. Start with a clear scope so each use is priced rather than bundled for free into an endorsement.