AI likeness and NIL for college athletes

How college athletes can use AI likeness licensing as part of their NIL strategy, with approval, scope limits and payment controls.

NIL changed how college athletes earn. AI likeness adds new deal types, and new reasons to read the fine print.

Further reading

• NIL and AI: what college athletes need to know
• How athletes claim their Superstar.io profile

How it works on Valaritas

• Brands, apps and clubs submit a brief.
• Rights are checked against club, league and sponsor obligations.
• The athlete, or their authorised representative, approves every use.
• Every output is labelled as AI-generated and logged.
• The athlete is paid first.

Athlete profiles go live only after the athlete or their authorised representative claims and approves them.