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AI likeness licensing for combat sports athletes

How fighters and promotions can license athlete likeness for AI content, while fighting deepfake scams.

Fighters are frequent targets of deepfake scams. A licensed route for legitimate AI content helps fans tell real from fake.

Further reading

How it works on Valaritas

Brands, apps and clubs submit a brief.
Rights are checked against club, league and sponsor obligations.
The athlete, or their authorised representative, approves every use.
Every output is labelled as AI-generated and logged.
The athlete is paid first.

Athlete profiles go live only after the athlete or their authorised representative claims and approves them.

Frequently asked questions

Can promotions license fighters' likeness for AI?

Only within the rights in their fighter agreements. Individual AI uses should have the fighter's approval.

Want to license an athlete for AI, or control how your likeness is used?

Brands, apps and clubs can request a licence. Athletes, agents and clubs can claim a Superstar.io profile.

Claim a profile superstar@valaritasports.com