AI likeness licensing for tennis players

How tennis players and their management can license likeness for AI-generated content around a global, year-round calendar.

Tennis players compete almost year-round across continents, leaving little time for shoots. Licensed AI content gives sponsors more without more shoot days.

Typical uses

• Sponsor content localised for each tournament market.
• Personalised messages for fans and partners.

Further reading

• How sports agencies can monetise AI likeness

How it works on Valaritas

• Brands, apps and clubs submit a brief.
• Rights are checked against club, league and sponsor obligations.
• The athlete, or their authorised representative, approves every use.
• Every output is labelled as AI-generated and logged.
• The athlete is paid first.

Athlete profiles go live only after the athlete or their authorised representative claims and approves them.