AI likeness licensing for American football players

How American football players and agencies can license likeness for AI with approval and group-licensing considerations.

American football has a long history of group licensing through players' associations, and AI likeness fits naturally alongside it.

Typical uses

• Local and national sponsor content.
• Fantasy and fan-app experiences.

Further reading

• Group licensing and player unions in the AI era
• Right of publicity and AI

How it works on Valaritas

• Brands, apps and clubs submit a brief.
• Rights are checked against club, league and sponsor obligations.
• The athlete, or their authorised representative, approves every use.
• Every output is labelled as AI-generated and logged.
• The athlete is paid first.

Athlete profiles go live only after the athlete or their authorised representative claims and approves them.