AI likeness licensing for basketball players

How basketball players, agencies and teams can license player likeness for AI-generated content with approval on every use.

Basketball players are some of the most marketable athletes in the world, and among the most imitated online.

Typical uses

• Sponsor content localised for international markets.
• Personalised video and voice messages for fans.
• Licensed digital likeness for games and apps.

Further reading

• How athletes get paid for AI likeness
• AI voice cloning and athletes

How it works on Valaritas

• Brands, apps and clubs submit a brief.
• Rights are checked against club, league and sponsor obligations.
• The athlete, or their authorised representative, approves every use.
• Every output is labelled as AI-generated and logged.
• The athlete is paid first.

Athlete profiles go live only after the athlete or their authorised representative claims and approves them.